Burnett Attorneys
Understanding The Problem
Burnett Attorneys, is a distinguished boutique law firm with a wide-reaching presence across Gauteng and Cape Town. At the heart of their practice lies a profound belief that the law can find solutions to every problem. However, despite their legal prowess, they encountered a significant hurdle when they approached me for assistance.
Their website was plagued by performance issues, presenting users with a frustratingly slow loading experience. This not only hindered their online presence but also posed challenges in terms of SEO ranking and paid media effectiveness.
In the face of these obstacles, Burnett Attorneys sought a strategic solution to not only enhance their online performance but also achieve better marketing results.
A Possible Solution
To address the myriad performance challenges faced by Burnett Attorneys, I embarked on a comprehensive solution-driven journey. My approach began with thorough performance audits that unearthed a multitude of issues at the root of their website’s poor performance. I’ll outline a few of these factors demanding attention and improvement below:
- Mobile Optimization
I identified that the mobile user experience was severely compromised, with a staggering 11.1 seconds required for Time to Interactive and a sluggish 10.6 seconds for the Largest Contentful Paint. This was not conducive to retaining visitors or achieving a favorable SEO ranking.
- Code Cleanup
A critical aspect of my solution involved streamlining the website’s codebase. I discovered the presence of multiple redundant and unused JavaScripts, CSS, and HTML codes that were needlessly burdening the loading process.
- Text Visibility
Another concerning issue was the delayed visibility of textual content, with texts only becoming visible after a protracted 11.1 seconds. This not only hindered user engagement but also left a negative first impression.
- Server Optimization
Recognizing the importance of a robust hosting environment, I addressed server issues that were contributing to the website’s underperformance.
- Image Optimization
Poorly sized and incorrectly formatted images, icons, and elements were identified as a significant bottleneck. I optimized these to ensure faster loading times without compromising visual quality.
- Request Optimization
By addressing issues like chaining critical requests and optimizing caching mechanisms, I significantly reduced the load times for various elements on the website.
Conclusion and Results
After diligently addressing the performance challenges and implementing the necessary improvements, we witnessed a remarkable transformation in the online presence of Burnett Attorneys. The significant enhancements in website performance scores were readily apparent.
Continioues Marketing
Over the course of a few weeks of meticulous monitoring, along with additional content and campaign strategy, we observed substantial improvements in traffic. Total keywords and their rankings experienced an upward surge, and the efficacy of their paid media campaigns began to manifest in increased click-through rates. These improvements have continued to evolve, demonstrating a sustained positive trajectory to this day.
My interventions were designed with the goal of not only delighting users with a faster and more responsive website but also achieving improved SEO ranking requirements and more effective paid media campaigns. The overarching objective was to drive tangible enhancements in every facet of their online performance, ultimately translating into enhanced business outcomes.
