2.1 Mobile OptimizationI identified that the mobile user experience was severely compromised, with a staggering 11.1 seconds required for Time to Interactive and a sluggish 10.6 seconds for the Largest Contentful Paint. This was not conducive to retaining visitors or achieving a favorable SEO ranking.
2.3 Text VisibilityAnother concerning issue was the delayed visibility of textual content, with texts only becoming visible after a protracted 11.1 seconds. This not only hindered user engagement but also left a negative first impression.
2.4 Server OptimizationRecognizing the importance of a robust hosting environment, I addressed server issues that were contributing to the website’s underperformance.
2.5 Image OptimizationPoorly sized and incorrectly formatted images, icons, and elements were identified as a significant bottleneck. I optimized these to ensure faster loading times without compromising visual quality.
2.6 Request OptimizationBy addressing issues like chaining critical requests and optimizing caching mechanisms, I significantly reduced the load times for various elements on the website.
After diligently addressing the performance challenges and implementing the necessary improvements, we witnessed a remarkable transformation in the online presence of Burnett Attorneys. The significant enhancements in website performance scores were readily apparent.
Over the course of a few weeks of meticulous monitoring, along with additional content and campaign strategy, we observed substantial improvements in traffic. Total keyword and their rankings experienced an upward surge, and the efficacy of their paid media campaigns began to manifest in increased click-through rates. These improvements have continued to evolve, demonstrating a sustained positive trajectory to this day.
My interventions were designed with the goal of not only delighting users with a faster and more responsive website but also achieving improved SEO ranking requirements and a more effective paid media campaigns. The overarching objective was to drive tangible enhancements in every facet of their online performance, ultimately translating into enhanced business outcomes.