Physical Therapy Practice – Organic Growth
CATEGORY: Health & Wellbeing
TOOLS USED:
SERVICES: CRO, SEO, Content Marketing
UNDERSTANDING THE BUSINESS
About
The Client
My client is a well-established physical therapy practice located in Tampa, FL. For over 10 years, they have been dedicated to providing comprehensive rehabilitation services to patients of all ages and backgrounds.
Despite their expertise and commitment to patient care, they were facing a significant challenge: limited online visibility and minimal website traffic. This was hindering their ability to reach new patients and grow their practice.
Understanding
The Problem
The physical therapy practice was struggling to attract new patients due to low online visibility. Their website had minimal traffic, poor keyword rankings, and a limited keyword portfolio. This hindered their ability to reach potential patients and grow their practice.
- Low Website Traffic:
The website was receiving an average of only 20 unique visitors per month, indicating a significant lack of online presence and engagement.
- Poor Keyword Ranking:
The practice was not ranking on the first page of search engine results for any relevant keywords, making it virtually invisible to potential patients searching for physical therapy services.
- Limited Keyword Portfolio:
The website’s existing keyword strategy was low and poor, focusing on a limited number of keywords, which further hindered its ability to attract organic traffic.
- Suboptimal Website Structure:
The website’s architecture was inefficient, making it difficult for search engines to crawl and index its content, and for users to navigate and find relevant information.
A Possible
Solution
To improve their online visibility and attract more patients, we implemented a comprehensive SEO strategy. This involved a combination of technical fixes, on-page SEO, and content optimizations, as well as keyword research and user experience improvements.
- Comprehensive SEO Audit:
To identify the root causes of the website’s low performance, a thorough SEO audit was conducted. This audit assessed the website’s technical health, on-page SEO elements, and content quality.
- Technical SEO Optimization:
Several technical SEO issues were addressed to improve the website’s search engine visibility. These included optimizing page load speed, ensuring mobile-friendliness, and fixing indexing problems identified in Google Search Console.
- On-Page SEO Improvements:
To enhance the website’s relevance to search engines, on-page SEO elements were optimized. This involved improving title tags, meta descriptions, header tags, and image alt text to incorporate relevant keywords and provide valuable and relevant information to search engines.
- Content Optimization:
The website’s content was analyzed and revised to improve its quality and relevance. High-quality, informative content was created and updated, targeting relevant keywords and addressing the needs of potential patients.
- Keyword Research and Expansion:
To broaden the website’s reach, additional relevant keywords were identified and targeted. This expanded the website’s keyword portfolio and increased its chances of appearing in search results for a wider range of search queries.
- User Experience (UX) Enhancements:
To improve user engagement and conversions, the website’s user experience was improved. This included improving navigation, layout, and overall usability to make it easier for visitors to find information and take action.
The Result
Conclusion
And Results
The implementation of my SEO strategy resulted in a significant transformation of the Physical Therapy’s online presence. Through a combination of technical, on-page, and content optimizations, as well as keyword research and user experience improvements, the practice was able to achieve remarkable results.
- Significant Increase in Website Traffic:
As a result of the SEO improvements, the website experienced a +70% increase in overall online visibility within a year. This translated into a significant increase in website traffic, bringing more potential patients to the practice.
- Improved Keyword Rankings:
The website achieved first-page rankings for multiple relevant keywords, making it easier for potential patients to find the practice through organic search.
- Expanded Online Presence:
The improved search engine visibility helped to expand the practice’s online presence and reach a wider audience.
- Enhanced Patient Acquisition:
The increased website traffic and improved keyword rankings led to a significant increase in patient acquisition, as more potential patients were able to discover the practice and learn about its services.
- Improved User Experience:
The improved user experience contributed to increased engagement and conversions, as visitors were more likely to stay on the website and take action.
- Positive ROI:
The SEO strategy generated a +500% return on investment, demonstrating its effectiveness in driving business growth and achieving measurable results.
Organic Growth Overview
